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5 Trends in Paid Advertising To Look Out For in 2024

As 2023 comes to a close, marketers everywhere are looking ahead to 2024 and considering how to best allocate their ad budgets and efforts for the coming year. Major changes are afoot in the world of digital advertising, with new formats, platforms, and targeting capabilities emerging all the time. Staying on top of the latest […]

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How to Spend Your Leftover Marketing Budget

As 2023 winds down, marketers are already looking ahead to plans and budgets for 2024. However, before we get too far ahead of ourselves, there is still time left in 2023 to put some of that leftover marketing budget to good use! With a little creativity, those extra dollars can be used to test and […]

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The State of Video Advertising: 8 Essential Trends for 2024

The year 2023 will be remembered for several notable events, like the rebranding of Twitter, Brendan Fraser’s Hollywood comeback, and the rapid rise of AI chatbots like ChatGPT. These technological advancements are driving major changes in marketing that will likely continue into 2024 and beyond. This article offers an in-depth look at the future of […]

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What is OTT Advertising?

Streaming has revolutionized television. As cord-cutting households switch from cable to on-demand streaming services, a massive viewing audience has migrated online. For advertisers, this presents an opportunity to follow audiences to where they are now viewing content. Over-the-top (OTT) video advertising allows brands to engage streaming viewers on their preferred devices and platforms. In this […]

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What Streaming Trend Should Youtube Advertisers Be Most Aware of?

YouTube has become synonymous with disruptive, intrusive advertising. As much as viewers have rebelled by developing shorter attention spans or installing ad blockers, YouTube ads have only grown more rampant over time. But there’s a streaming trend happening that smart YouTube advertisers should pay attention to. The question then becomes: what streaming trend should Youtube […]

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How to Advertise on Streaming Services

In today’s digital age, streaming services have become the go-to option for entertainment. Millions of users stream engaging content daily and these platforms offer a goldmine of opportunities for advertisers. Streaming services were originally used as an escape from advertisements, but nowadays, advertisements on streaming services have become the standard. Streaming TV advertising campaigns have […]

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How Free Ad-Supported Streaming Services Are Disrupting The Industry

The film and entertainment industry has seen its fair share of disruptors over the past century, from the television to home video to on-demand streaming. Now, the 2010s streaming boom is facing its own disruption – the rise of free, ad-supported streaming television, or FAST services. Where Netflix and other subscription video-on-demand (SVOD) platforms shook […]

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Dissecting Barbie: The Ultimate Case Study in Movie Marketing

This Barbie is breaking box office records! Barbie has been dominating at the box office since its release on July 21st. Within a week, the film has amassed close to half a billion dollars worldwide, and it shows no signs of slowing down. With predictions that the film will soon join the prestigious billion dollar […]

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The 4 Key Stages of Video Marketing

In the world of digital marketing, videos have become an indispensable tool for businesses to engage their audience and convey their messages effectively. However, creating a successful marketing video requires a well-structured approach. In this article, we will explore the four key stages of video production that play a crucial role in crafting a compelling […]

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How To Create an Effective Commercial

Creating an effective ad is crucial for businesses to reach and engage their target audience. A well-crafted commercial can leave a lasting impact on viewers and drive them to take action. In this blog post, we will explore seven proven strategies that will help you create a compelling commercial that resonates with your audience and […]