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Why Video Ads on Streaming Services are Great for your Brand

Photo by Piotr Cichosz on Unsplash

In today’s digital landscape, where streaming services have become a dominant force in the entertainment industry, video ads on these platforms have emerged as a powerful tool for brands to reach and engage audiences.

Incorporating video ads into your marketing strategy is becoming a crucial strategy for brands to maximize their exposure and drive meaningful customer interactions. Here are four good reasons why you need to have video ads on streaming services.

1. Reach The Cord Cutters

With the rise of streaming services, an increasing number of viewers have chosen to cut the cord and move away from traditional cable and satellite TV. By advertising on streaming platforms, you gain access to this growing audience segment that no longer watches the traditional commercials on TV.

This shift in consumer behavior highlights the importance of adapting your advertising strategy to meet your audience where they are. Video ads on streaming services allow you to tap into the cord cutters’ market and ensure your brand message reaches a wide range of potential customers.

2. Reach an Engaged Audience

One of the significant advantages of video ads on streaming services is the ability to connect with an engaged audience. Unlike traditional TV commercials, which viewers often skip or ignore, video ads on streaming platforms have the potential to captivate the attention of viewers who are actively engaged with the content they are watching.

Streaming platforms offer a personalized and interactive viewing experience, making it more likely for users to pay attention to relevant video ads that align with their interests. By leveraging this engaged audience, you can create brand awareness, generate leads, and drive conversions more effectively.

3. Use Data to Target Specific Audiences

Streaming services collect vast amounts of user data, allowing advertisers to target specific audiences with precision. By utilizing data-driven targeting capabilities, you can ensure that your video ads reach the right people at the right time.

Streaming platforms offer extensive demographic, behavioral, and interest-based targeting options, enabling you to tailor your advertisements to specific segments of your target market. This level of granularity in targeting helps your video ads resonate with the intended audience, increasing the likelihood of driving meaningful engagement and conversions.

4. Have a Larger Variety of Advertisement Formats Available

Streaming services offer a wide variety of advertisement formats beyond traditional TV commercials. From pre-roll and mid-roll ads to sponsored content and branded integrations, there are numerous opportunities to showcase your brand in a more creative and engaging manner. These formats allow you to tell a story, evoke emotions, and create a memorable brand experience. 

Introducing Reveel, a rapidly emerging streaming service that presents advertisers with all of the benefits of streaming TV advertising at an affordable rate. This free streaming platform distinguishes itself by emphasizing original content, veering away from the Hollywood trend of frequent sequels and reboots.

If you are a business seeking to explore the possibilities of streaming TV advertising, reach out to us today for a free chat!