3 Best Video Ad Examples You Can Use As Inspiration

In today’s fast-paced digital landscape, capturing the attention of consumers has become a challenging task. With dwindling attention spans and an abundance of content, advertisers are constantly seeking innovative ways to make a lasting impact in a short amount of time.

In this article, we will explore the crème de la crème of short video ads in 2023 – those masterpieces of brevity that effortlessly captivate viewers and successfully introduce their products or services. Get ready to be inspired by the best examples of short video ads that prove that sometimes, less truly is more.

1. “Somewhere, Anywhere” Booking.com Ad With Melissa McCarthy

According to illumin, Melissa McCarthy’s Booking.com ad was one of the most viewed ads during the Super Bowl. Of course, having a celebrity always helps an ad grab attention but a recognizable face alone isn’t enough to make an ad effective. 

However, one element that has proven time and again to be incredibly effective is the power of a catchy tune. Just think about it – how often have you found yourself humming a jingle or singing along to a familiar melody from a commercial? A well-crafted and memorable tune has the ability to embed itself in our minds, creating an instant connection to a brand or product.

2. “Interruptions” Progressive

In the current era, ads face a significant challenge in capturing audience attention while effectively conveying the need for a product or service. However, Progressive has managed to tackle this dilemma by creating a brand message that revolves around their ability to swiftly communicate what they offer in captivating ways.

A prime example of this is their advertisement titled “Interruptions,” where Progressive cleverly employs musical cues to grab attention and emphasize the message being conveyed.

3. Mayhem Promposal

With a rich history intertwined with the brand, Allstate’s Mayhem character has undoubtedly achieved an iconic status. However, what truly sets apart this particular advertisement is its impeccable timing.

Released during a period when promposals were all the rage, Allstate seized the opportunity to capitalize on the current trend, effectively capturing the attention of a larger audience. 

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